WhatsApp Integration – what’s the big deal?

person using whatsapp integration at desk

Businesses across the UK are using a WhatsApp Integration to reach a wider range of customers

A WhatsApp Integration is a powerful tool for businesses who want to reach a wider audience and can be used as an effective customer service and marketing tool, enhancing your communications all in one platform.

A recent study showed that people are now spending more time on WhatsApp than any other social media platform – including Facebook, Instagram and Snapchat. And, it’s not just younger people using it – WhatsApp is popular across all age groups. But what is even more interesting is how WhatsApp is being used. In many countries, WhatsApp is the primary way that people communicate with businesses. And it’s not just small businesses – big companies like Amazon, Uber and Airbnb are all using WhatsApp to communicate with their customers.

So how can your business get the most out of WhatsApp? Whilst your customers will probably use a mobile phone to contact you, the business interface can be clunky, especially if you have a contact centre environment. To get the most out of WhatsApp for your business, it needs to be integrated into your normal communications workflow. Systems like Check Cloud that offers a WhatsApp Integration can do this for you, providing a complete omni-channel interface, blending queues from multiple different ‘channels’, such as Voice, WhatsApp, SMS, email or webchat.

whatsapp and ai

A few takeaways

      1. WhatsApp is a messaging app that can be used to provide customer service.

      2. Customers can contact you through WhatsApp to ask questions or get support.

      3. You can use WhatsApp to send automated messages to customers, such as appointment reminders or shipping updates.

      4. WhatsApp can also be used to live chat with customers in real-time.

      5. You can use WhatsApp to collect feedback from customers and use it to improve your customer service.


Our WhatsApp integration also goes one step further, through the use of our Check Cloud AI engine, to learn and respond to customer queries automatically through WhatsApp, with enquiries only being passed to an agent upon request, or where additional AI learning is required.

Using the Check Cloud WhatsApp integration can also be used as a marketing tool, with targeted campaigns and automated messages being sent to customers based on their interactions with your business.

So what’s the bottom line? If you’re not using WhatsApp for your business, you’re missing out on a huge opportunity to reach and engage with your customers. And with Check Cloud, it’s easy to integrate into your communications platform, allowing you to have your communication streams all in one place. So Whats (App) stopping you?

 

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How Artificial Intelligence can give you the edge

Combining multiple points of Contact Centre Communications, such as Social Media Messaging, Chatbots, Email, etc. with the power of AI, is resulting in new and improved CX, giving customers multi or ‘omni’ channels with which to make contact intelligently.