A WhatsApp Integration is a powerful tool for businesses who want to reach a wider audience and can be used as an effective customer service and marketing tool, enhancing your communications all in one platform.
A recent study showed that people are now spending more time on WhatsApp than any other social media platform – including Facebook, Instagram and Snapchat. And, it’s not just younger people using it – WhatsApp is popular across all age groups. But what is even more interesting is how WhatsApp is being used. In many countries, WhatsApp is the primary way that people communicate with businesses. And it’s not just small businesses – big companies like Amazon, Uber and Airbnb are all using WhatsApp to communicate with their customers.
So how can your business get the most out of WhatsApp? Whilst your customers will probably use a mobile phone to contact you, the business interface can be clunky, especially if you have a contact centre environment. To get the most out of WhatsApp for your business, it needs to be integrated into your normal communications workflow. Systems like Check Cloud that offers a WhatsApp Integration can do this for you, providing a complete omni-channel interface, blending queues from multiple different ‘channels’, such as Voice, WhatsApp, SMS, email or webchat.